Bowlwraps is an F&B brand operated by the fitness brand VIBEMINT. With years of expertise in dietary management in the fitness industry, Bowlwraps promotes a ‘healthy diet’ using carefully selected ingredients to offer nutritionally balanced menus. The menu includes poke bowls and wraps, represented in the graphic system by a semi-circle for the poke bowl and a full circle for the tortilla wrap. This distinctive graphic system effectively embodies the brand’s identity.